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Every word is either current, or strange, or metaphorical, or ornamental, or newly-coined, or lengthened, or contracted, or altered.
By a current or proper word I mean one which is in general use among a people; by a strange word, one which is in use in another country. Plainly, therefore, the same word may be at once strange and current, but not in relation to the same people. The word {sigma iota gamma upsilon nu omicron nu}, 'lance,' is to the Cyprians a current term but to us a strange one.
Metaphor is the application of an alien name by transference either from genus to species, or from species to genus, or from species to species, or by analogy, that is, proportion. Thus from genus to species, as: 'There lies my ship'; for lying at anchor is a species of lying. From species to genus, as: 'Verily ten thousand noble deeds hath Odysseus wrought'; for ten thousand is a species of large number, and is here used for a large number generally. From species to species, as: 'With blade of bronze drew away the life,' and 'Cleft the water with the vessel of unyielding bronze.' Here {alpha rho upsilon rho alpha iota}, 'to draw away,' is used for {tau alpha mu epsilon iota nu}, 'to cleave,' and {tau alpha mu epsilon iota nu} again for {alpha rho upsilon alpha iota},—each being a species of taking away. Analogy or proportion is when the second term is to the first as the fourth to the third. We may then use the fourth for the second, or the second for the fourth. Sometimes too we qualify the metaphor by adding the term to which the proper word is relative. Thus the cup is to Dionysus as the shield to Ares. The cup may, therefore, be called 'the shield of Dionysus,' and the shield 'the cup of Ares.' Or, again, as old age is to life, so is evening to day. Evening may therefore be called 'the old age of the day,' and old age, 'the evening of life,' or, in the phrase of Empedocles, 'life's setting sun.' For some of the terms of the proportion there is at times no word in existence; still the metaphor may be used. For instance, to scatter seed is called sowing: but the action of the sun in scattering his rays is nameless. Still this process bears to the sun the same relation as sowing to the seed. Hence the expression of the poet 'sowing the god-created light.' There is another way in which this kind of metaphor may be employed. We may apply an alien term, and then deny of that term one of its proper attributes; as if we were to call the shield, not 'the cup of Ares,' but 'the wineless cup.'
{An ornamental word...}
A newly-coined word is one which has never been even in local use, but is adopted by the poet himself. Some such words there appear to be: as {epsilon rho nu upsilon gamma epsilon sigma}, 'sprouters,' for {kappa epsilon rho alpha tau alpha}, 'horns,' and {alpha rho eta tau eta rho}, 'supplicator,' for {iota epsilon rho epsilon upsilon sigma}, 'priest.'
A word is lengthened when its own vowel is exchanged for a longer one, or when a syllable is inserted. A word is contracted when some part of it is removed. Instances of lengthening are,—{pi omicron lambda eta omicron sigma} for {pi omicron lambda epsilon omega sigma}, and {Pi eta lambda eta iota alpha delta epsilon omega} for {Pi eta lambda epsilon iota delta omicron upsilon}: of contraction,—{kappa rho iota}, {delta omega}, and {omicron psi}, as in {mu iota alpha / gamma iota nu epsilon tau alpha iota / alpha mu phi omicron tau episilon rho omega nu / omicron psi}.
An altered word is one in which part of the ordinary form is left unchanged, and part is re-cast; as in {delta epsilon xi iota-tau epsilon rho omicron nu / kappa alpha tau alpha / mu alpha zeta omicron nu}, {delta epsilon xi iota tau epsilon rho omicron nu} is for {delta epsilon xi iota omicron nu}.
[Nouns in themselves are either masculine, feminine, or neuter. Masculine are such as end in {nu}, {rho}, {sigma}, or in some letter compounded with {sigma},—these being two, and {xi}. Feminine, such as end in vowels that are always long, namely {eta} and {omega}, and—of vowels that admit of lengthening—those in {alpha}. Thus the number of letters in which nouns masculine and feminine end is the same; for {psi} and {xi} are equivalent to endings in {sigma}. No noun ends in a mute or a vowel short by nature. Three only end in {iota},—{mu eta lambda iota}, {kappa omicron mu mu iota}, {pi epsilon pi epsilon rho iota}: five end in {upsilon}. Neuter nouns end in these two latter vowels; also in {nu} and {sigma}.]
The perfection of style is to be clear without being mean. The clearest style is that which uses only current or proper words; at the same time it is mean:—witness the poetry of Cleophon and of Sthenelus. That diction, on the other hand, is lofty and raised above the commonplace which employs unusual words. By unusual, I mean strange (or rare) words, metaphorical, lengthened,—anything, in short, that differs from the normal idiom. Yet a style wholly composed of such words is either a riddle or a jargon; a riddle, if it consists of metaphors; a jargon, if it consists of strange (or rare) words. For the essence of a riddle is to express true facts under impossible combinations. Now this cannot be done by any arrangement of ordinary words, but by the use of metaphor it can. Such is the riddle:—'A man I saw who on another man had glued the bronze by aid of fire,' and others of the same kind. A diction that is made up of strange (or rare) terms is a jargon. A certain infusion, therefore, of these elements is necessary to style; for the strange (or rare) word, the metaphorical, the ornamental, and the other kinds above mentioned, will raise it above the commonplace and mean, while the use of proper words will make it perspicuous. But nothing contributes more to produce a clearness of diction that is remote from commonness than the lengthening, contraction, and alteration of words. For by deviating in exceptional cases from the normal idiom, the language will gain distinction; while, at the same time, the partial conformity with usage will give perspicuity. The critics, therefore, are in error who censure these licenses of speech, and hold the author up to ridicule. Thus Eucleides, the elder, declared that it would be an easy matter to be a poet if you might lengthen syllables at will. He caricatured the practice in the very form of his diction, as in the verse: '{Epsilon pi iota chi alpha rho eta nu / epsilon iota delta omicron nu / Mu alpha rho alpha theta omega nu alpha delta epsilon / Beta alpha delta iota zeta omicron nu tau alpha}, or, {omicron upsilon kappa / alpha nu / gamma / epsilon rho alpha mu epsilon nu omicron sigma / tau omicron nu / epsilon kappa epsilon iota nu omicron upsilon /epsilon lambda lambda epsilon beta omicron rho omicron nu}. To employ such license at all obtrusively is, no doubt, grotesque; but in any mode of poetic diction there must be moderation. Even metaphors, strange (or rare) words, or any similar forms of speech, would produce the like effect if used without propriety and with the express purpose of being ludicrous. How great a difference is made by the appropriate use of lengthening, may be seen in Epic poetry by the insertion of ordinary forms in the verse. So, again, if we take a strange (or rare) word, a metaphor, or any similar mode of expression, and replace it by the current or proper term, the truth of our observation will be manifest. For example Aeschylus and Euripides each composed the same iambic line. But the alteration of a single word by Euripides, who employed the rarer term instead of the ordinary one, makes one verse appear beautiful and the other trivial. Aeschylus in his Philoctetes says: {Phi alpha gamma epsilon delta alpha iota nu alpha / delta / eta / mu omicron upsilon / sigma alpha rho kappa alpha sigma / epsilon rho theta iota epsilon iota / pi omicron delta omicron sigma}.
