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The great marketing turnaround
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Book description:

Publisher: Includes bibliographical references (p. 314-321) and index.Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990..
Date: 1992.
Place: New York
Edition description:
Includes bibliographical references (p. 314-321) and index.Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.
Identifiers:
ISBN 10: 0452267498

Number of pages: 336



This book describes the following items:

Marketing., Advertising., Sales Promotion.,

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